Plenty of barbers struggle with how much to charge their clients for a haircut. barber shop in san diego As all of us know, prices can range wildly: from the $8 college cut to the $400 coif. But could be the $400 cut any different compared to the $8 cut?
PlentyPlenty of barbers will do (especially new shop owners) call around to 5 or 6 of the area shops around town, get a notion of what they charge, and then choose their price on the lower end, convinced that they have to be competitive within that market. barber shop in san diego While this could be a good BEGINNING point, I argue that this isn’t necessarily the only thing to look at when deciding what things to charge. After all, you don’t wish to be known as the least expensive barber around (vs. The best)? Nor do you not want to be known as the most expensive either. Both ends of the spectrum tend to alienate clients from entering your shop.
Plenty of factors must go into deciding the purchase price for your haircut. barber shop in san diegoFactors such as the period you’ve been cutting, services offered during the cut, and the timeframe it requires to cut must all be factored into your price. As an example, when you have been cutting hair for the last 20 years, your skills are generally far more honed than if you should be a recent graduate from barber school. barber shop in san diego This can be a crucial factor when considering what the buying price of your cut must be.
Similarly, what services have you been offering during the cut itself? Is a hot towel service included? Is just a neck-shave included? Have you been using products to create the hair by the end as well? Most of these should be factored into your price. After all, that is both more time and money that you will be spending.
The amount of time it requires for you to finish a haircut should be factored in as well. Have you been able to see three clients an hour? If that’s the case, your price per cut may be lower as you can see more clients hourly than, say, a person who requires a full hour for each client. You have to also factor in the necessary time to detail a client’s hair. Chances are, if you should be completing a haircut every 20 minutes, you might not be providing the detail required to give the client a comprehensive cut. You have to decide and factor into how long you’ve been cutting (some expert cutters really can provide detailed reductions of 20 minutes).
Since you’ve considered ALL of those factors, I’ll disclose how I came up with the costs for my haircuts. I charge $42 for each haircut. I came up with this price in several ways:
I’m situated in the trunk of Shorty’s Barbershop, which charges $32 for each of their haircuts. I chose to charge $10 more for my haircuts for several reasons.
I am by appointment only and don’t accept walk-ins. I am a far more private, quiet type of barbershop (vs. the walk-in craziness atmosphere of Shorty’s).
I have been cutting hair for pretty much 14 years. This experience has taught me how exactly to cut all hair types.
I provide razor services (such as line-ups, etc..) on those haircuts that need it.
I leave roughly 30 minutes for each haircut, not precisely the 20-minute haircuts and well below the hour-long haircuts.
After cutting for 14 years, I believe 30 minutes allows me to supply a fast but very detailed cut. I leave room for those clients that I need to spend a long time on, but also, for the most part, I’m able to perform my haircuts in 30 minutes.